{"product_id":"tips-to-improve-your-shopify-stores-user-experience","title":"Tips to Improve Your Shopify Store’s User Experience","description":"The concept of user experience gets talked about a lot.  Our \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify designers\u003c\/a\u003e talk about, and so do a lot of \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify experts in India\u003c\/a\u003e and around the world.  There would have been hundreds and thousands of blogs written about the topic, and they continue to get written till date.  However, the fact that you are still reading about user experience means that the topic is relevant and important even today.  Many of our \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify design service\u003c\/a\u003e customers ask us the reason for our focus on user experience.  Our answer is fairly straightforward. Anyone who visits your store has an experience.  If that experience is bad, they will leave the site without buying and perhaps not trust you again.\n\nUser Experience is known to affect the following important aspects of your business:\n\u003cul\u003e\n \t\u003cli\u003eCustomer Conversions\u003c\/li\u003e\n \t\u003cli\u003eCost of Customer Conversions\u003c\/li\u003e\n \t\u003cli\u003eTrust\u003c\/li\u003e\n \t\u003cli\u003eCustomer Loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\nHere are some tips you can use to improve your Shopify store’s user experience:\n\u003col\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eUse of Videos:\u003c\/strong\u003e  Product photos have been used ever since the inception of eCommerce.  The reason why they still get used is because they are effective. Videos, however, can add a new dimension of effectiveness to your product listing.  Videos let your users get to the see the product in use, and get a good idea about the size of the products, how it looks, and ore. Research after research has suggested that customers are more likely to buy a product if they watched a video.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eStrategically Placed Trust Signs:\u003c\/strong\u003e  When we offer our \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify development service\u003c\/a\u003e, we always insist our customers to place their SSL verification certificates, anti-virus status, or payment-related logos at prominent places.  It’s not just about putting them on the footer of the website, but to continuously reinforce their benefits. You can add these trust signs in product descriptions as a reminder that the transaction is going to be secure.  Additionally, you need to broaden your perspective about what trust signs are. In our understanding, a customer testimonial is an equally important trust sign, and it should be placed strategically on the website.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eTightly Written Product Descriptions:\u003c\/strong\u003e  Gone are those days when product descriptions used to contain long content paragraphs.  Today, it is about making your descriptions sharp and easy to ready. Most people skim through the text.  Therefore, you need to make your product descriptions skimmable. In other words, your shoppers must be able to get the gist of your product by skimming through the content.  Making use of bullet points can go a long way in achieving this goal.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eEasy to Zoom Product Images:\u003c\/strong\u003e  Are you still using a low-quality photo of your product?  If that’s the case, how do you expect your shoppers to see relevant product details?  Product photos are the same as holding a product in a bricks-and-mortar store. Therefore, you need to place big, high-resolution pictures.  Plus, you need to also have a handy zoom feature. When you, or your \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify designers\u003c\/a\u003e, are picking a Shopify theme; you should ensure that the theme has proper product zoom features.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eSocial Signups:\u003c\/strong\u003e  People don’t like to signup on websites.  They consider it to be a waste of time. Therefore, many drop-offs happen at that stage.  You need to, thus, make it easy for people signup or register on your store. Social signups can help you with that.  Your shoppers can now signup on your website by entering their Google, Twitter, Facebook, or other pertinent login credentials.  This is known to help reduce resistance to registering on a website.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eOptimized Content:\u003c\/strong\u003e  As we know, Home Page is not the most visited page on your website.  However, Home Page reflects your brand value. Therefore, you need to combine artistic flavours and scientific optimization to your home page.  You need to create a home page that reflects your brand’s vision, builds trust, and makes people stay longer on the website. The most important piece of content should be put above the fold.  You want your important content to catch people’s attention in the first few seconds.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eProper Use of Colors:\u003c\/strong\u003e  Use of flashy colors should be confined to flyers.  Such flashy colors on the website are hard on the eyes.  Think of some of the popular websites. All of them make use of soothing color scheme that is derived from their logo.  This makes your website subtle, but way more efficient in terms of its user experience.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eStrategic Use of Fonts:\u003c\/strong\u003e  You don’t want your shoppers to squint in order to read your content.  Therefore, you should use normalized font-size. Our team of \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify designers\u003c\/a\u003e believe that 16 px size is reasonable for a website.  Moreover, we advise that the line spacing should be strategically used as well.  Too much or too little will impede your content’s success. Moreover, the color of the text should be in contract with the background of the website.  What if you used a light color with a white background? It wouldn’t be visible. Therefore, you use black or dark grey. Finally, use of fancy fonts is a complete no-no.  You should always use standard fonts on your website.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eOptimize Website:\u003c\/strong\u003e  None of the UX you do matters if the store doesn’t load quickly enough.  Shopify provides a great level of optimization. Therefore, you should carefully pick the theme that allows your website to load lightening fast.  Moreover, it is also important to ensure that the website is optimized for mobile. Mobile internet traffic has exceeded that of desktop, and therefore your store should be responsive and provide an equally good user experience on mobile and desktop.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eQuick Product View:\u003c\/strong\u003e  This is now a default on most Shopify Themes.  The benefit of quick product view is that you can show more details of a product without having them leave the main product page.  This goes a long way in making people stick longer on your website.\u003c\/li\u003e\n\u003c\/ol\u003e\nIf you know of any other good strategies to improve user experience or would like to know more about our \u003ca href=\"http:\/\/localhost\/dit\/services\/shopify-design-development\"\u003eShopify developer India\u003c\/a\u003e team.","brand":"DitDemo","offers":[{"title":"Default Title","offer_id":31632221995098,"sku":"","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1353\/8361\/products\/Shopify-1-1.jpg?v=1576670068","url":"https:\/\/sportswear-8.myshopify.com\/products\/tips-to-improve-your-shopify-stores-user-experience","provider":"sportswear","version":"1.0","type":"link"}